Markco E PoloLevel: Platinum
Markco is a self proclaimed expert on getting traffic, building a community, making money online and being successful. He specializes in helping blog owners improve ... Article Word Count: 594[View Summary]Comments (0)
Ever play the game Dead Space 2? I love this game:-). However, I believe that the Dead Space 2 marketing team has screwed up royally with a marketing campaign which I feel misses their target audience by a wide margin.
Humor
The latest marketing ploy for this game is simple, identify the parts of the game which parents hate, in particular mothers, but which hard core gamers love. These attributes are of course violence, death, explosions and disfigured aliens. Is the marketing team misjudging the demographic for their own game? Aren't most people playing it above the age of 17 and therefore possibly no longer living with their parents 24/7? Who cares if mom hates a game you play at the age of 25 when you live by yourself?
Depth
For those people who have not been lucky enough to play this thrilling deep space saga, or were disgusted by the graphic nature of it, they are missing out on a great story line. The characters in the game are rich and story driven, with some great dialogue and hilarious one lines from various characters. Atmosphere is almost like another character, with amazing lighting and dreadful gloomy artwork amongst machinery which feels like it is going to turn off any second. For those who do decide to travel down the cramped hallways and bloody residences which populate the zones of the game, they are in for one hell of a great ride. One has to wonder, does the marketing team do a good enough job of informing their audience of just what awaits them in this sequel?
Unique Game Play
The whole idea behind the unique combat system used here is to create a world where the head shot is no longer king and body shots basically do nothing. Your opponent's limbs are the real target and shooting their head only makes them angry. This revolutionary method of play creates an environment where careful aim and intelligent tactics are your only hope due to the fact that enemies are faster and often more powerful than you are, especially on the harder levels of play. Dead Space 2's marketing really doesn't focus on the dissection of your enemies being the focal point of the game however. For all you know it's just another horror first person shooter.
Re-playability
The most difficult aspect of any game is to make it worth playing a second time through, even if you know the ending or endings. Without creating a series of multiple endings like most games which claim they have re-playability, Dead Space 2 created a system of rewards and suits which make tackling the harder levels of play more bearable your second, third, X time through. Once again the marketing falls short on probably the best feature out of them all regarding this game.
Ok, my list is getting kind of long and my main point has been made. Now, it's your turn, did Dead Space 2 nail their marketing or fail miserably. The numbers seem to say that they did great, but did they do that well because of the success of the original Dead Space? Back when Dead Space 1 was launched, there were months of viral videos, comics and even short films released before hand. Did Dead Space 2 miss out on even more sales due to their "your mom hates us" strategy on a demographic which probably doesn't play the game all that much due to its mature rating? How would you market Dead Space 2 if you had the chance?
If you haven't purchased this thrilling deep space adventure yet, you can visit Dead Space 2 and check it out for yourself to read additional reviews.
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